The first trend, mobile shopping. In the first half of 2017, the number of China’s mobile phone users has reached 1.1 billion, that is to say, the main battlefield of e-commerce in the future will not be on the PC, but on the mobile devices. We have entered the mobile Internet stage, and everyone is used to accomplish everything through smart phones.
The second trend is everything goes on platforms. You can see that the big e-commerce companies are starting to have their own platforms. In fact, this reason is very clear, because it is the best use of their own traffic, their goods and services to maximize the effectiveness of a process. Because of the platform, we can use the resources of the whole society to make up for the richness of our products, increase the richness of our products, provide multi-language support, and increase our services and geographical coverage.
The third trend is the penetration of e-commerce into third, fourth and fifth tier cities. On the one hand, comes from mobile devices continues to permeate, many of the 345 cities people have begun to use Chinese version and multilingual versions of smart phones, optical network also gradually into the villages and towns, such as more began to spread, and these cities first increase economic income, of various express logistics into urban and rural areas, combined with local shopping inconvenience, people began to slowly try shopping on the Internet. With the online shopping penetration rate approaching saturation in first-tier and second-tier cities, the layout of e-commerce urbanization will become the focus of the development of e-commerce enterprises, and the third – and fourth-tier cities, towns and other areas will become the main battlefield of e-commerce “channel sinking”. This is also spell many small programs such as the rapid rise of the reason.
The fourth trend is the Internet of Things (I.O.T.). Imagine that with the development of wearable devices and RFID, chips in the future can be embedded in the skin, in the clothes, in any object, and any change in the state of any object can cause the state change of other related objects. If, you put a bottle of juice to be in your freezer, when entering freezer, scan automatically and translate, know this to guarantee quality automatically, know when to put in, know your dosage, when you want to be over, can automatic place an order immediately, this order can be Chinese version also can be English version. The merchant takes the order and delivers it to you immediately, places the order from the supplier, and that order triggers production, which means all the retail, logistics and final production can be combined.
The fifth trend is social shopping. I hope to hear the opinions of relatives, friends and people around me. As a reference, social shopping can enable people to conduct more accurate marketing for customers and provide more personalized services for customers on social networks. WeChat has 1 billion users and over 10 billion social links. There are also numerous international users. WeChat can provide English version, as well as multi-language support and high quality translation service, making international communication more convenient.
Sixth trend, O2O. What is O2O, is online link offline, while marketing. At present, the industries that O2O does well are clothing industry, mobile phone industry, catering industry, translation industry, electronic product industry and so on. Such as mobile phone industry, for one, Huawei, Oppo, Millet, the Samsung, JD, such as electric business platform has its own flagship store, but at the same time, offline store also has a lot of experience, by experience the store, people can experience how to see the real objects, then to place an order online, or on the Internet to check the clear understanding, to store order, this is the online simultaneously, O2O is at present one of the main development trend of electricity.
Seventh trend, cloud services and e-commerce solutions. Applet is the most convenient and direct tool, a large number of e-commerce enterprises have developed a lot of capabilities, these capabilities include logistics capabilities, marketing capabilities, systems capabilities, intelligent translation capabilities, and a variety of e-commerce solutions for businesses for suppliers for partners. These capabilities are expected to function with maximum efficiency.
The eighth trend is the application of big data. WeChat has the most accurate data of mobile Internet. As we all know, it is an upgrade from the profit model of e-commerce. At a lower level, profits depend on the spread of goods. The next capability is to do marketing for the supplier’s products, and to achieve the return point, the profit brought by marketing.
The next aspect of profit depends on the platform. With the flow and customers, I hope to charge the platform usage fee and commission to improve my profitability. The next capability is financial capability, that is, the ability to provide a variety of financial services to our suppliers and merchants.
The next capability is data, that is, we have a large amount of customer behavior data of e-commerce, and make full use of this data to generate its value. This capability is also the highest level of profitability for e-commerce. These data are filtered, analyzed, translated and finally become information, and building models to support decisions based on information becomes our knowledge, which can make predictions and accurate analysis.
So in the whole upgrade, data upgrade, and our data value upgrade, we fully reflect the value of this big data. People have been looking for a new power to keep up with the pace of modern development, and WeChat small program (Chinese version and English version) is exactly what Tencent has done for so many years to adapt to the consumption and search habits of modern people.